Are You Differentiated Or Just Another Real Estate Investor?
You change how your seller prospects perceive you by creating a meaningful, relevant, benefit-driven and positive positioning for yourself.
How do you do this? You do this by creating a message that is clear, easily understood, and immediately interesting to your seller prospects and put it on everything that has anything to do with your business
If You Think Haven’t Positioned Your Business, You Really Have. You’ve Positioned Yourself to Be Undifferentiated And Part Of The "We Buy Houses" Blur!
And the message you create should answer the question: “Why should I do business with you over all other options I have, including what I’m doing right now, or doing nothing at all?”
Let’s do this right now. Right now, answer the question this question.
My seller prospects should do business with me over all other choices because:
_________________________________________________
_________________________________________________
_________________________________________________
The answer to this question is your USP? (Unique Selling Proposition). Your USP is what is unique about you offer your seller prospects, that sets your apart from anyone else you are competing with, and also other choices the seller has in the marketplace.
It may be difficult for many of your to answer the question above. However, if you want to succeed in the creative real estate business without the brain-deadening trial of cold-calling and talking to people who call you with properties you don’t want every day, you must find an answer!
You must decide how you will position yourself in your prospects minds with a USP that is benefit-focused, concise, and meaningful to the seller.
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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the Motivated Seller Magnet to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report that reveals a real estate investing course anyone can use to achieve this too, visit: http://www.motivatedsellermagnet.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How do you do this? You do this by creating a message that is clear, easily understood, and immediately interesting to your seller prospects and put it on everything that has anything to do with your business
If You Think Haven’t Positioned Your Business, You Really Have. You’ve Positioned Yourself to Be Undifferentiated And Part Of The "We Buy Houses" Blur!
And the message you create should answer the question: “Why should I do business with you over all other options I have, including what I’m doing right now, or doing nothing at all?”
Let’s do this right now. Right now, answer the question this question.
My seller prospects should do business with me over all other choices because:
_________________________________________________
_________________________________________________
_________________________________________________
The answer to this question is your USP? (Unique Selling Proposition). Your USP is what is unique about you offer your seller prospects, that sets your apart from anyone else you are competing with, and also other choices the seller has in the marketplace.
It may be difficult for many of your to answer the question above. However, if you want to succeed in the creative real estate business without the brain-deadening trial of cold-calling and talking to people who call you with properties you don’t want every day, you must find an answer!
You must decide how you will position yourself in your prospects minds with a USP that is benefit-focused, concise, and meaningful to the seller.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the Motivated Seller Magnet to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report that reveals a real estate investing course anyone can use to achieve this too, visit: http://www.motivatedsellermagnet.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
posted by benji at 4:05 AM
4 Comments:
Hi benji, I came across your site while doing a search on Real Estate. Although you don't have exactly what I'm looking for, your site did provide for quite an interesting read. Thanks, and keep up the good work!
Hello: benji, I was looking for some information on real estate broker and found your site. I am sure you know how it is when you start to read a interesting post…most time you just have to read it all. Bottom line, I have enjoyed reading your Blog. I have you bookmarked for the future. I am doing a little test to see how many people actually read these posts. So, for the next few weeks anyone who visits my Blog, I will send a great 90+ page search engine optimization ebook! Yes, this is a not strings attached deal. Plus, if you have an above average real estate website, you should apply for our free real estate website award at
http://www.web-site-award-winning.com Well, off again in search of the info I seek . Thanks for the read!
Hey this blog is not about insurance
I have been doing hours of research on "broker" and it brought me to your blog on Are You Differentiated Or Just Another Real Estate Investor?. Anyways, benji I was reading your blog and I think it is really cool. It’s really a pleasure reading your posts! Keep up the great work.
Keep blogging away :-)
Hi there benji, I had been out looking for some new information on real estate when I found your site and Are You Differentiated Or Just Another Real Estate Investor?. Though not just what I was searching for, it drew my attention. An interesting post and I thank you for it.
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