Promoting Your USP
Be aware though that advertising your USP can be a slightly more costly exercise.
Unlike your classified ads, which are crafted to hit emotional hot buttons that already exist in your seller prospects minds, and unlike editorial-style advertorial ads which make non-threatening, no obligation offers which fly under your sellers’ advertising radar, USP advertising is taking on the job of changing peoples’ perceptions about you.
You have to hammer this message at your marketplace heavily to cut through the clutter of all the other advertising. Because let’s face it, when you are advertising your USP, you are just out in the general market, and it will actually be advertising. And as such, it stands a fair to good chance of being zapped.
But anyway, if you are not quite rolling yet or you are still a little low on funds to invest much in your marketing budget, don’t be put off by all this talk about advertising your USP. Do start, however, by thinking about your positioning and how you can develop it and clearly articulate it via your USP. Don’t start by investing hard-core sums of money on billboards or anything else like that in any half-hearted attempts to advertise your USP.
Rather take the money you’re spending on things that aren’t bringing you results right now, and put it into getting 500 signs made up to put all throughout your target neighborhoods, and also put it into getting a temp or a college student to stuff 3-400 expired listings letters for you each month. And put it into running an advertorial ad in your local weekly newspaper.
Take a look at what’s left in your budget, and see if there is enough left to make a really loud noise with advertising your USP. If not, keep investing it in lead generation to get a flood of motivated sellers calling you until you have so many qualified sellers calling that you can’t help but do multiple deals each month, and build a respectable pile of cash. Once you have the cash, you will have enough to make a big noise so that your USP gets heard.
So, to conclude, make sure you position yourself, rather that you being positioned by your prospects, and you’ll be a step closer to becoming a Motivated Seller Magnet!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Unlike your classified ads, which are crafted to hit emotional hot buttons that already exist in your seller prospects minds, and unlike editorial-style advertorial ads which make non-threatening, no obligation offers which fly under your sellers’ advertising radar, USP advertising is taking on the job of changing peoples’ perceptions about you.
You have to hammer this message at your marketplace heavily to cut through the clutter of all the other advertising. Because let’s face it, when you are advertising your USP, you are just out in the general market, and it will actually be advertising. And as such, it stands a fair to good chance of being zapped.
But anyway, if you are not quite rolling yet or you are still a little low on funds to invest much in your marketing budget, don’t be put off by all this talk about advertising your USP. Do start, however, by thinking about your positioning and how you can develop it and clearly articulate it via your USP. Don’t start by investing hard-core sums of money on billboards or anything else like that in any half-hearted attempts to advertise your USP.
Rather take the money you’re spending on things that aren’t bringing you results right now, and put it into getting 500 signs made up to put all throughout your target neighborhoods, and also put it into getting a temp or a college student to stuff 3-400 expired listings letters for you each month. And put it into running an advertorial ad in your local weekly newspaper.
Take a look at what’s left in your budget, and see if there is enough left to make a really loud noise with advertising your USP. If not, keep investing it in lead generation to get a flood of motivated sellers calling you until you have so many qualified sellers calling that you can’t help but do multiple deals each month, and build a respectable pile of cash. Once you have the cash, you will have enough to make a big noise so that your USP gets heard.
So, to conclude, make sure you position yourself, rather that you being positioned by your prospects, and you’ll be a step closer to becoming a Motivated Seller Magnet!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
posted by benji at 4:31 AM
0 Comments:
Post a Comment
<< Home