Toll-Free Numbers and Real Estate Investing Success.
An interesting fact is that most of the Investors we talk to who are doing a large volume of business - the people who have R/E business that make a lot of money - most of them do have a toll-free number coming into their office, into their own private voice mail, and they use toll-free #s for their marketing.
Now - which came first - the chicken or the egg? Did they get their businesses to the point of generation a lot of revenue, and then decide they could afford toll-free #s? Or did they use toll-free #s to help grow their business to the high revenue propositions that they are today?
Of course, I can’t answer that question - all I can tell you is, I’ve used toll-free #s for years, and the cost, which I consider to be quite small, is far exceeded by the number of leads that convert into deals that produce big up-front cash profits I get because they can call on my toll-free line.
One way you can test this for yourself, is any time you are doing any king of marketing, try going one way (with a toll-free #, for example) and then compare it to the exact same marketing but without the 800#. Which one works better over time? Which one generates more calls and results in more leads that convert to deals?
If you find there is a slight increase - for example, if you got even one extra deal over a three month period on the toll-free line - it would pay for the costs 10-50 times over. So even a small increase in response because of the toll-free # can generate large dollar volume increases in your business that far exceed the cost of the line.
Like everything else we are teaching you here, this is based on human nature and the fact that people like things that are free.
Toll-free #s are free. People will use them more often. And the more often they use them, the more they will be calling you. And the more they call you, the more houses you will buy from motivated sellers.
Think about this hard and try not to be cheap here, because this particular area of your marketing is very low cost and has the potential for producing dramatically increased results.
Now - which came first - the chicken or the egg? Did they get their businesses to the point of generation a lot of revenue, and then decide they could afford toll-free #s? Or did they use toll-free #s to help grow their business to the high revenue propositions that they are today?
Of course, I can’t answer that question - all I can tell you is, I’ve used toll-free #s for years, and the cost, which I consider to be quite small, is far exceeded by the number of leads that convert into deals that produce big up-front cash profits I get because they can call on my toll-free line.
One way you can test this for yourself, is any time you are doing any king of marketing, try going one way (with a toll-free #, for example) and then compare it to the exact same marketing but without the 800#. Which one works better over time? Which one generates more calls and results in more leads that convert to deals?
If you find there is a slight increase - for example, if you got even one extra deal over a three month period on the toll-free line - it would pay for the costs 10-50 times over. So even a small increase in response because of the toll-free # can generate large dollar volume increases in your business that far exceed the cost of the line.
Like everything else we are teaching you here, this is based on human nature and the fact that people like things that are free.
Toll-free #s are free. People will use them more often. And the more often they use them, the more they will be calling you. And the more they call you, the more houses you will buy from motivated sellers.
Think about this hard and try not to be cheap here, because this particular area of your marketing is very low cost and has the potential for producing dramatically increased results.
posted by benji at 12:57 PM
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