Using Toll-Free Numbers To Capture Motivated Sellers

What is it that separates the Real Estate Entrepreneurs that do tons of business and make hundreds of thousands of dollars in profits each year from those who just limp along from deal to deal?

That’s the big question we all want the answer to isn’t it?

The answer is that successful Real Estate Entrepreneurs and Investors, once they have learned how to put a profitable deal together, realize, that motivated sellers call in amongst all of the other (less than motivated) sellers, and the only way to talk to many motivated sellers, consistently, is to generate tons and tons of sellers calling in, period, so you have many motivated sellers coming into contact with you that you can cherry pick out and do deals with.

How Would Your Real Business Change If You Had
5+ Motivated Sellers Calling In To You Every Day!

The Real Estate Entrepreneurs that aren’t doing as many deals as they want to be, or aren’t coming across deals that are as profitable as they want them to be, struggle with this.

The simple fact of the matter is, what you are not going to get is only motivated sellers calling you as a result of your marketing efforts.

That may make a nice little scenario for you to fantasize about (only motivated sellers calling you). However, the reality is you have to get a lot of other people calling to get to the motivated sellers.

So how do you increase the number of people calling in to you? One of the things that we teach people to do that works over and over to get a lot of people calling in to you is using toll-free numbers.

Using Toll-Free Numbers!

There are a number of different kinds of toll-free numbers out there, but first let me explain the rationale behind them, and why I want to use them, both for all your marketing and for having sellers call you personally.

I think you know what a toll-free number is so I won’t get into that here. Toll-free numbers have been around for about 20 years. (There used to be just 800#s, but they have run out of them so now we have 888#s, 877#s and 866#s that are toll-free). They have proven to be an incredible marketing tool for just about anyone who uses them.

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
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Promoting Your USP

Be aware though that advertising your USP can be a slightly more costly exercise.

Unlike your classified ads, which are crafted to hit emotional hot buttons that already exist in your seller prospects minds, and unlike editorial-style advertorial ads which make non-threatening, no obligation offers which fly under your sellers’ advertising radar, USP advertising is taking on the job of changing peoples’ perceptions about you.

You have to hammer this message at your marketplace heavily to cut through the clutter of all the other advertising. Because let’s face it, when you are advertising your USP, you are just out in the general market, and it will actually be advertising. And as such, it stands a fair to good chance of being zapped.

But anyway, if you are not quite rolling yet or you are still a little low on funds to invest much in your marketing budget, don’t be put off by all this talk about advertising your USP. Do start, however, by thinking about your positioning and how you can develop it and clearly articulate it via your USP. Don’t start by investing hard-core sums of money on billboards or anything else like that in any half-hearted attempts to advertise your USP.

Rather take the money you’re spending on things that aren’t bringing you results right now, and put it into getting 500 signs made up to put all throughout your target neighborhoods, and also put it into getting a temp or a college student to stuff 3-400 expired listings letters for you each month. And put it into running an advertorial ad in your local weekly newspaper.

Take a look at what’s left in your budget, and see if there is enough left to make a really loud noise with advertising your USP. If not, keep investing it in lead generation to get a flood of motivated sellers calling you until you have so many qualified sellers calling that you can’t help but do multiple deals each month, and build a respectable pile of cash. Once you have the cash, you will have enough to make a big noise so that your USP gets heard.

So, to conclude, make sure you position yourself, rather that you being positioned by your prospects, and you’ll be a step closer to becoming a Motivated Seller Magnet!

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
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A USP Is Not A Slogan.

When most real estate investors decide they are going to make a study of advertising and marketing to start finding motivated sellers, what they usually end up with is a slogan.

Now, when we talk about a USP what we are not talking about is an advertising a slogan. When you get more financially stable, or if you are financially solid already, investing aggressively in marketing your USP a positive step you can take for your business to change how your business is perceived. But a USP is much, much more than a plain old advertising slogan.

We are not trying to be cute, or funny, or clever here. The positioning you create for your business (and how your USP articulates your positioning) will change how you are thought of, and will have an impact on all facets of
your business, not just the marketing you do.

Your USP Is Much More Than An Advertising Slogan - It articulates Your “Positioning” - Allowing The Prospects To File Away In Their Mind What You Mean To Them - And It Forms The Basis Of How You Do Business!

For example, I’ve tested quite a few USP’s over the last couple of years, but the one that has had the most consistent impact is “I Will Buy Your Unwanted Home In 7 Days, CASH! Guaranteed!” I eventually began advertising this USP as well as putting it on every other correspondence my business sent out.

Before I started really going to town with advertising this USP though, I took several steps to try to ingrain this positioning in my prospects minds:

- I made sure I had the ability to follow through with this offer when deals met my cash criteria:
- I hooked up with private lenders I knew could deliver when I had a property I could buy cheap.
- I developed a relationship with a fire-breathing butt-kicking mortgage broker who prided him/her self on getting the most unlikely buyer loan apps approved, and then closed in my timeframe, so I could cash out Option deals quickly.
- I consulted with an attorney and got the necessary legal documentation to protect me against the misuse of this offer.
- I made sure I knew everything about land trusts, closing documents, and title transfer to take properties over when people wanted to just give their houses to me.
- I trained all my staff to be intelligently conversant about our buying programs.
- I made sure it was on a sign in the yard of every house we had for sale at any given time.
- I made sure it was on every piece of correspondence that left my office. Etc, etc, etc.

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
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Is Your Real Estate Investing Comfort Zone Being Threatened?

Have you ever imagined yourself putting through a multi-million dollar deal, going to closing and picking up a check with six zeros?

It's the ultimate dream for real estate investors. But why must it be a dream when it can just as easily be a reality.

Every day there are real estate investors making offers on high end houses just as there are real estate investors making offers on median price range houses and below. There are just a lot fewer going after the big game.

Why?

1) High dollar houses naturally instill fear in real estate investors as they feel if they make a mistake they will be sued for hundreds of thousands

2) Real estate investors perceive they need perfect credit, a high net worth and millions of dollars already to buy million dollar houses, so they exclude themselves as buyers and don't pursue high end deals

3) Most real estate investors feel they don't deserve to buy a million dollar house or to be talking with the people that own them. They have a self image that equates themselves with lower price range houses and the people that own them, so those are the houses they pursue.

All of these reasons are fear in one form or another, and none of them are real.

The beings that own high end houses are people, and they get divorced, lose their jobs, go out of business, make stupid mistakes, have bad financial management, and do all of the things that result in financial distress and necessitate a quick sale.

The high dollar properties they own are real estate, just like the two bedroom one bath house in the median price range neighborhood, It can be put under contract, optioned, or creatively financed just like any other house in any other price range.

But real estate investors avoid them, and in doing so, prevent their most heartfelt dreams from coming true.

The key point all real estate entrepreneurs and investors must understand is that owners of high end houses who are experiencing problems need the solutions that well trained investors can provide.

And as with all real estate deals, when done properly, everybody wins. The seller gets the house sold and some cash to move, the bank gets their loans paid off, the new buyer gets a house they love, and the investor makes a profit.

A six (or seven) figure profit!

Going after high end houses is a choice. Real estate investors can attract these million dollar deals to them by setting up marketing systems that target high end houses only, and leave the lower price ranges alone. By making high end homeowners the only people you contact with your marketing, high end homeowners are the only ones that call in response.

And when real estate investors have a steady stream of motivated sellers with high end houses calling them every day, their desks begin to fill up with million dollar deals.

Just like a hunter going after big game, the real estate investor who sets their marketing sights on high end deals, and persists, the moment arrives when their real estate investing dreams come true.


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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in investing in real estate can achieve this too, visit: http://www.motivatedsellermagnet.net
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Are You Differentiated Or Just Another Real Estate Investor?

You change how your seller prospects perceive you by creating a meaningful, relevant, benefit-driven and positive positioning for yourself.

How do you do this? You do this by creating a message that is clear, easily understood, and immediately interesting to your seller prospects and put it on everything that has anything to do with your business

If You Think Haven’t Positioned Your Business, You Really Have. You’ve Positioned Yourself to Be Undifferentiated And Part Of The "We Buy Houses" Blur!

And the message you create should answer the question: “Why should I do business with you over all other options I have, including what I’m doing right now, or doing nothing at all?”

Let’s do this right now. Right now, answer the question this question.

My seller prospects should do business with me over all other choices because:

_________________________________________________
_________________________________________________
_________________________________________________

The answer to this question is your USP? (Unique Selling Proposition). Your USP is what is unique about you offer your seller prospects, that sets your apart from anyone else you are competing with, and also other choices the seller has in the marketplace.

It may be difficult for many of your to answer the question above. However, if you want to succeed in the creative real estate business without the brain-deadening trial of cold-calling and talking to people who call you with properties you don’t want every day, you must find an answer!

You must decide how you will position yourself in your prospects minds with a USP that is benefit-focused, concise, and meaningful to the seller.

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the Motivated Seller Magnet to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report that reveals a real estate investing course anyone can use to achieve this too, visit: http://www.motivatedsellermagnet.net
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How Are You Positioned?

R/E Entrepreneurs and Investors have very little positioning going on in their seller prospects’ minds. At best they have inherited the overall banner of “we buy houses” if they are doing any advertising at all.

There is little, if any, attempt to differentiate themselves from all the other choices the seller has, so as to make them preferentially unique to motivated
sellers.

Positioning, when done well makes you crackle with vivid clarity for your seller prospects so they know exactly what they’ll get from you. It’s when they see or hear of you they are able to immediately say, “O-o-h. You do that!” .

Without positioning there is no recognition in the eyes of the seller what you do and what you mean to them. Without positioning there is no differentiation of you from all the other R/E Entrepreneurs out there.

Every call is a cold call where you are trying to convince the seller to sell your way because there’s something great about you and your creative financing. Every ad looks like those around it and says basically the same thing. When someone calls they get an answering machine that says, “leave a message...”

Do you see what’s wrong here? Look at those examples we talked about earlier. Volvo could have told me about their rigorous design specifications and optimal work environment, but instead they went for the bottom line. They told me I’d be safe when I’m driving a Volvo.

Dominos could have gone on at me about their sauce and toppings and secret herbs, but instead they told me I’d have the pizza in front of me, hot and ready for my mouth, in 30 minutes or less.

In both of these cases the focus is on the consumer and they know exactly what they are buying. They’re buying “safety”, in the case of Volvo, and they’re buying “time”, in the case of Dominos.

So. How are you positioned in your target seller prospects’ mind? Do you even have any kind of positioning? What are people buying/seeking when they call you? You simply must ask yourself these very important questions.

If you don’t have any positioning now, that’s both good and bad. Good because now you know you don’t, and you can go from here to do something about it. Bad because, even though you may think you haven’t, you really have. You’re unidentifiable, undifferentiated, part of the blur, and just another difficult , annoying, confusing distraction to be zapped away and ignored.

I hope you can see how crucial this whole area of positioning is. It is essentially a matter of, is your real estate investing business just fumbling around in the dark, or is it operating in the sharp, bright, clarity of daylight, planning, and making deliberate decisions about what it does each day?

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Ben Innes-Ker is a full time real estate investor and author of the Motivated Seller Magnet - Automatic Lead Generating System. He is constantly fine-tuning his marketing and business systems to make his investing more profitable with less effort, so he can spend more time enjoying life with his wife and 2 young children. He shares these unique profit making systems with his Power Marketing Members.
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