Yoy Are Important Enough To Use A Toll-Free Number.

One More Obstacle You Must Get Out Of Your Way If You Want To Succeed…

Now that the meager cost of a toll-free line is no longer an obstacle, since you see how much more business it will bring you, there’s still one more hurdle for some of you to get over.

It has a little bit to do with self-esteem, but I’m sure, you’re so sick of people blathering on about that, so we won’t get into it here.

What we are talking about though, is you thinking you may not be big enough, or important busy enough to be worthy of a toll-free number. This may sound totally ridiculous to some of you, but to others, it is very serious.

See, whether or not you have a big office with numerous people working under you, or if you just run a one-man or one-woman show...IT DOESN’T MATTER!

It makes absolutely no difference whether you have a big office, where you are located, how many deals per month you are doing presently, or anything of the sort!

Look at this way. If you feel you’re “not the ”kind of person” to do such a “big things” as setting up toll-free numbers… You have some deep analysis to do of yourself. This is just one of the simplest things you can do, and it will be one of the things that turn you into a big-time thing!

Now, if being a big-shot concerns you, then you may not be in the right business. You won’t ever make it big-time if you hide in a corner, or do a little of this and a little of that.

Please, do yourself a favor, and get yourself on the same wavelength as the heavy hitter, big shots. They got that way for one reason, and one reason only. THEY KNOW HOW TO MARKET, AND THEY KNOW NOT TO BE AFRAID TO TEST ANYTHING NEW, OR THINGS THEY KNOW HAVE WORKED WELL FOR OTHERS!

Make sense? Good, then I think we’ve all got the point. Setting up toll-free numbers for all your various marketing campaigns is the only way to go if you want to reach that big six figure income, and then some!

Now, having talked about the rationale behind toll-free numbers, let’s talk about the most powerful use of a toll-free number. In particular, a marketing technique that I have been using for years now, that has made me, and others who use it a lot of money.

More On Toll-Free Numbers

There is a common misconception that toll-free numbers are expensive. My response is they are an investment that pay back ten times what you put in, and more.

Don’t Be Cheap Here!

One more point that is very important - we strongly recommend also setting up a toll-free # for motivated sellers to call after they’ve received your free report. These prospects are “hot” if they’re calling you off the reports and should be able to call you directly.

You Don’t Want YOUR “Hot” Leads To Go
Anywhere Else But To You!

If you don’t have an office yet, you can may or may not be there when a motivated seller calls. If you do have an office, you don’t want your seller being disconnected while being forwarded to your voice mail while you are “in a meeting” or on the other line. Either way, if the seller gets disconnected or shuffled off to Buffalo when they are calling you back, hot to trot, this is very bad.

Now, you can do all you want to try and prevent incompetent help from sitting at the front desk, but it won’t make any difference. Things like this are going to happen when you depend on others to take care of very important things. (I consider your speaking to every motivated seller who calls you as being very important!).

Anyway, there is a simple solution that you should consider for the Voice Mail Line that you have on your business cards, letterheads, offers, etc…

Get Your Own Private Toll-Free #
Recorded Message Line

This should specify that it is separate from the lead generation lines. DO NOT CONFUSE THE TWO.

If someone calls your office, or home-office, and you’re out, why not skip the office line altogether? (Or, at least offer the 24 hr toll-free# voice mail as an option to the office number on the business card or whatever).

Get people to call your own private toll-free # message line. They will be calling you directly, and there is no chance that anyone except you can mess up the message.

This is very important. If a seller has been thinking your offer over and then decides to do it while thinking about if at 2 am, they can call your toll-free line and leave you a message for you to call them in the morning. Anytime anyone wants to call you, they can and will, because you have made it easy for them to call.

In fact, you can check the line frequently for messages, or get a box with a beeper function that beeps you anytime you have a message!

I get a lot of resistance when I mention this: members say they don’t want another expense. Believe me, I understand the feeling, but that thinking is plain wrong.

Spending a fixed cost of around $15-20 a month to have a dedicated, private toll-free# recorded message function is a no-option matter for me. There just isn’t any excuse to not have this powerful marketing tool in your bag of clubs!

Don’t be cheap on the wrong things. Keep in mind that you are going to have a whole new budget available from having stopped wasteful marketing expenses that don’t work and from generating a whole lot of business! You paid us to teach you how to make money. And a toll-free number is a key to success that most Real Estate Entrepreneurs and Investors pass on, with disastrous results.

Toll-Free Numbers and Real Estate Investing Success.

An interesting fact is that most of the Investors we talk to who are doing a large volume of business - the people who have R/E business that make a lot of money - most of them do have a toll-free number coming into their office, into their own private voice mail, and they use toll-free #s for their marketing.

Now - which came first - the chicken or the egg? Did they get their businesses to the point of generation a lot of revenue, and then decide they could afford toll-free #s? Or did they use toll-free #s to help grow their business to the high revenue propositions that they are today?

Of course, I can’t answer that question - all I can tell you is, I’ve used toll-free #s for years, and the cost, which I consider to be quite small, is far exceeded by the number of leads that convert into deals that produce big up-front cash profits I get because they can call on my toll-free line.

One way you can test this for yourself, is any time you are doing any king of marketing, try going one way (with a toll-free #, for example) and then compare it to the exact same marketing but without the 800#. Which one works better over time? Which one generates more calls and results in more leads that convert to deals?

If you find there is a slight increase - for example, if you got even one extra deal over a three month period on the toll-free line - it would pay for the costs 10-50 times over. So even a small increase in response because of the toll-free # can generate large dollar volume increases in your business that far exceed the cost of the line.

Like everything else we are teaching you here, this is based on human nature and the fact that people like things that are free.

Toll-free #s are free. People will use them more often. And the more often they use them, the more they will be calling you. And the more they call you, the more houses you will buy from motivated sellers.

Think about this hard and try not to be cheap here, because this particular area of your marketing is very low cost and has the potential for producing dramatically increased results.

Real Estate Investing and Toll-Free Numbers

One of the negatives that people first think of though, when they think of toll-free numbers, is the cost of having them. Everyone worries that the cost won’t be worth the benefits received. So let’s discuss this in a little more detail.

Firstly, with any carrier toll-free # will run you about as far as fixed cost, and somewhere between 20-30c a minute, depending on what use you require, what kind of carrier, and so forth.

Is A Motivated Out-Of-State Seller, Who Still Has A House In Your Market, More Likely To Call Your Local Number That Is Long Distance To Them , Or A Toll-Free Number That Is Free Of Change To Them?

Now, let’s just say that by using toll-free numbers your usage totaled a bill of $100 from people calling you, and that $100 of usage helped generate $10,000 in cash profits (i.e.two $5,000 option deposits) - would you think it was worth it? Would you think it was worth it to bring in that kind of revenue that might not have come in if you had just a regular number?

See, one of the myths that we regularly hear is that somebody who is local won’t hesitate to call you on a local number, because basically people think local call is free.

In other words, having a toll-free# is “overkill”, and you don’t need to have a toll-free number because all the prospects and sellers you want to work with are local. Why waste the money?

Let Me Shatter That Myth!

It has been proven and time again, in study after study, test after test, that for whatever reason, people will call toll-free #s more often and more readily that they will a local number

Now, you may not think that this is the case. Or you think that this shouldn’t be the case because you call local #s as much as toll-free numbers yourself. It doesn’t make any difference to you.

But remember, it doesn’t matter what you think or what you do. All that matters is what your target seller prospects do and think.

Think about it. Is a person who has had to suddenly move to Maine, who still has a house in Arizona they are trying to sell, more likely to call your local number that is long distance to them, or a toll-free number that is free of charge to them?

All I can tell you is, empirical evidence (the only kind I care about) shows that toll-free #s will almost always out pull local area code numbers! And that’s true whether it’s a call to your marketing devices or to your personal voice mail.

In fact, this is so true that you will very seldom see anyone engaged in the business of direct marketing use anything except toll-free numbers.

Using Toll-Free Numbers To Capture Motivated Sellers

What is it that separates the Real Estate Entrepreneurs that do tons of business and make hundreds of thousands of dollars in profits each year from those who just limp along from deal to deal?

That’s the big question we all want the answer to isn’t it?

The answer is that successful Real Estate Entrepreneurs and Investors, once they have learned how to put a profitable deal together, realize, that motivated sellers call in amongst all of the other (less than motivated) sellers, and the only way to talk to many motivated sellers, consistently, is to generate tons and tons of sellers calling in, period, so you have many motivated sellers coming into contact with you that you can cherry pick out and do deals with.

How Would Your Real Business Change If You Had
5+ Motivated Sellers Calling In To You Every Day!

The Real Estate Entrepreneurs that aren’t doing as many deals as they want to be, or aren’t coming across deals that are as profitable as they want them to be, struggle with this.

The simple fact of the matter is, what you are not going to get is only motivated sellers calling you as a result of your marketing efforts.

That may make a nice little scenario for you to fantasize about (only motivated sellers calling you). However, the reality is you have to get a lot of other people calling to get to the motivated sellers.

So how do you increase the number of people calling in to you? One of the things that we teach people to do that works over and over to get a lot of people calling in to you is using toll-free numbers.

Using Toll-Free Numbers!

There are a number of different kinds of toll-free numbers out there, but first let me explain the rationale behind them, and why I want to use them, both for all your marketing and for having sellers call you personally.

I think you know what a toll-free number is so I won’t get into that here. Toll-free numbers have been around for about 20 years. (There used to be just 800#s, but they have run out of them so now we have 888#s, 877#s and 866#s that are toll-free). They have proven to be an incredible marketing tool for just about anyone who uses them.

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
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Promoting Your USP

Be aware though that advertising your USP can be a slightly more costly exercise.

Unlike your classified ads, which are crafted to hit emotional hot buttons that already exist in your seller prospects minds, and unlike editorial-style advertorial ads which make non-threatening, no obligation offers which fly under your sellers’ advertising radar, USP advertising is taking on the job of changing peoples’ perceptions about you.

You have to hammer this message at your marketplace heavily to cut through the clutter of all the other advertising. Because let’s face it, when you are advertising your USP, you are just out in the general market, and it will actually be advertising. And as such, it stands a fair to good chance of being zapped.

But anyway, if you are not quite rolling yet or you are still a little low on funds to invest much in your marketing budget, don’t be put off by all this talk about advertising your USP. Do start, however, by thinking about your positioning and how you can develop it and clearly articulate it via your USP. Don’t start by investing hard-core sums of money on billboards or anything else like that in any half-hearted attempts to advertise your USP.

Rather take the money you’re spending on things that aren’t bringing you results right now, and put it into getting 500 signs made up to put all throughout your target neighborhoods, and also put it into getting a temp or a college student to stuff 3-400 expired listings letters for you each month. And put it into running an advertorial ad in your local weekly newspaper.

Take a look at what’s left in your budget, and see if there is enough left to make a really loud noise with advertising your USP. If not, keep investing it in lead generation to get a flood of motivated sellers calling you until you have so many qualified sellers calling that you can’t help but do multiple deals each month, and build a respectable pile of cash. Once you have the cash, you will have enough to make a big noise so that your USP gets heard.

So, to conclude, make sure you position yourself, rather that you being positioned by your prospects, and you’ll be a step closer to becoming a Motivated Seller Magnet!

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
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A USP Is Not A Slogan.

When most real estate investors decide they are going to make a study of advertising and marketing to start finding motivated sellers, what they usually end up with is a slogan.

Now, when we talk about a USP what we are not talking about is an advertising a slogan. When you get more financially stable, or if you are financially solid already, investing aggressively in marketing your USP a positive step you can take for your business to change how your business is perceived. But a USP is much, much more than a plain old advertising slogan.

We are not trying to be cute, or funny, or clever here. The positioning you create for your business (and how your USP articulates your positioning) will change how you are thought of, and will have an impact on all facets of
your business, not just the marketing you do.

Your USP Is Much More Than An Advertising Slogan - It articulates Your “Positioning” - Allowing The Prospects To File Away In Their Mind What You Mean To Them - And It Forms The Basis Of How You Do Business!

For example, I’ve tested quite a few USP’s over the last couple of years, but the one that has had the most consistent impact is “I Will Buy Your Unwanted Home In 7 Days, CASH! Guaranteed!” I eventually began advertising this USP as well as putting it on every other correspondence my business sent out.

Before I started really going to town with advertising this USP though, I took several steps to try to ingrain this positioning in my prospects minds:

- I made sure I had the ability to follow through with this offer when deals met my cash criteria:
- I hooked up with private lenders I knew could deliver when I had a property I could buy cheap.
- I developed a relationship with a fire-breathing butt-kicking mortgage broker who prided him/her self on getting the most unlikely buyer loan apps approved, and then closed in my timeframe, so I could cash out Option deals quickly.
- I consulted with an attorney and got the necessary legal documentation to protect me against the misuse of this offer.
- I made sure I knew everything about land trusts, closing documents, and title transfer to take properties over when people wanted to just give their houses to me.
- I trained all my staff to be intelligently conversant about our buying programs.
- I made sure it was on a sign in the yard of every house we had for sale at any given time.
- I made sure it was on every piece of correspondence that left my office. Etc, etc, etc.

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Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the "Motivated Seller Magnet" to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report outlining how anyone interested in finding motivated sellers can achieve this too, visit: http://www.motivatedsellermagnet.net
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